I had to laugh at this.
I have Direct TV at home (and someday if my new dish shows up, DISH on the TT), and ATT for mobile phones. But when I sign onto my account to check balance or whatever for Cell Phones, the website SCREAMS at me to "BUY UVERSE". Then I enter my address and it says "Sorry, UVERSE not available out in the boonies where you live, dummy!".............
So I can foresee them forever more, when I call for Direct TV service, to say "You can't have our service, our records indicate that you're not in our area.........."
At which time I go to DISH.
Any bets how many more years before DISH merges with 'em??? I bet two.