I look at it a little different.
My objective in a negotiation is to cut out the other guy's heart and eat it.
He will not be selling that unit at a loss. If I am too low he will send me packing with no call back. THAT has never happened yet. They want to move that unit and will eventually meet your price if it is at ALL reasonable (30% off retail on an RV is certainly reasonable and you can get even better at certain times of the year - like the last month of a quarter and especially the last week of the last month of a quarter). MANY good books on how to play the "car/truck/RV negotiation game."
JUST BE CAREFUL. After he agrees to your "price", then they start trying to add profit on the back end of the sale by giving you a high interest loan, fancy stuff "YOU MUST HAVE" (like paint "hardeners," "better tires," Extended warranties, over priced "add ons", etc).
JUST SAY NO.
There are some great threads here too.
How can one dealer sell for so much cheaper?
How can MSRP prices vary so wildly
Also read Confessions of a Car Salesman
WELL worth your time
Also Confessions From the Dealership Service Department -- Edmunds.com
Lou and Laura with Bella - German Short Hair Pointer
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