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Old 03-13-2017, 01:13 PM   #1
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California dealer advertised price = best price?

I've been shopping for a fairly loaded Rockwood Ultra Lite 2304DS with a MSRP around $35k (inc. shipping) and dealer "advertised best price" of $24.5k to 25.5k at several dealers. This is nearly 30% of retail. Is this a "take it or leave it" best price or is there more room for a better price? I've been shopping mostly by phone and email due to distance to dealer issues and nobody seems willing to go lower than their listed price. Will a physical visit to sit down with sales manager make a difference? I'm willing to commit to a deal over the phone and give them a deposit by credit card to secure a specific unit. Is this not enough to let them know I am serious?

Please share your similar purchase experience. Any advise appreciated!
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Old 03-13-2017, 01:38 PM   #2
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I've been shopping for a fairly loaded Rockwood Ultra Lite 2304DS with a MSRP around $35k (inc. shipping) and dealer "advertised best price" of $24.5k to 25.5k at several dealers. This is nearly 30% of retail. Is this a "take it or leave it" best price or is there more room for a better price? I've been shopping mostly by phone and email due to distance to dealer issues and nobody seems willing to go lower than their listed price. Will a physical visit to sit down with sales manager make a difference? I'm willing to commit to a deal over the phone and give them a deposit by credit card to secure a specific unit. Is this not enough to let them know I am serious?

Please share your similar purchase experience. Any advise appreciated!
We just went through negotiations for our used 2016 Forester class C. Negotiating on used is a little more difficult. The way I see it, there is always room for a better price. The sales manager was really difficult to deal with and definitely put me through his paces. When they came close to the price we had in mind, I had them throw in a $250 gift card for their store and we shook hands on a deal.

I would negotiate from their sale price. I think there is more room for negotiating on a trailer than a motorhome. Get some online quotes from the wholesalers and start with that. Keep in mind that California is more expensive because most products are made back east, and they will tack on freight charges. Walk in prepared and confident!
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Old 03-13-2017, 01:46 PM   #3
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P S - Our RV was 5 hours away. The sales manager wanted me to commit to a sales price over the phone. I wouldn't do that. I told him I didn't want to start talking numbers until we saw the unit. Personally, I think it's much better negotiating price in person. But if you can't, just have all the comparisons and stick to the price you're comfortable with within reason. I'm not positive but I think 35% - 40% off MSRP is the norm for trailers. Just do the research.
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Old 03-13-2017, 01:48 PM   #4
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Originally Posted by StaceyR View Post
I've been shopping for a fairly loaded Rockwood Ultra Lite 2304DS with a MSRP around $35k (inc. shipping) and dealer "advertised best price" of $24.5k to 25.5k at several dealers. This is nearly 30% of retail. Is this a "take it or leave it" best price or is there more room for a better price? I've been shopping mostly by phone and email due to distance to dealer issues and nobody seems willing to go lower than their listed price. Will a physical visit to sit down with sales manager make a difference? I'm willing to commit to a deal over the phone and give them a deposit by credit card to secure a specific unit. Is this not enough to let them know I am serious?

Please share your similar purchase experience. Any advise appreciated!
Where are the dealers you're dealing with?
West Coast or Midwest?
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Old 03-13-2017, 02:05 PM   #5
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In my area... the lot price would be 15-20% off and 30-35 off on the "wholesale" price.
IMO if you get it for 40% off... drive it like you stole it.
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Old 03-13-2017, 03:59 PM   #6
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In my area... the lot price would be 15-20% off and 30-35 off on the "wholesale" price.
IMO if you get it for 40% off... drive it like you stole it.
You don't live out West, where dealers jack up prices, not only on the rigs but on shipping costs.
So, your advice doesn't work out here.

They know very few will drive to the Midwest to save thousands of dollars. So they can charge what ever they want and customers have little negotiation power.

I was one of those few that did.
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Old 03-13-2017, 05:22 PM   #7
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California dealer advertised price = best price?

Probably about the best you are going to do. If you want to save 2-3 grand off the sales price buying in the Midwest and hauling it back to Cali yourself that is an option. Otherwise just pay the man if you really want it.
EVERYTHING in California costs more. My standard $13 haircut at Greatclips which I have had in many states around the country is $17 in California. Even fruit and veggies are expensive, crazy.
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Old 03-13-2017, 06:01 PM   #8
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IMO 30% OFF MSRP is a average/solid deal with a local dealer you know will prioritize future warranty/repair work. However, at this price I would expect to be able to pick the best-of-the-litter vs. locking-into a single unit they want to get off their hands... IMO dealers tend to push the lemons onto folks who are willing to buy sight unseen...

We live in Ohio where several 35%-40% OFF wholesalers are less than a 4 hour drive away... However, on lower-priced units, the extra 5%-10% OFF is only $1500-$3000 difference & for that minimal amount I'd rather be able to choose the best on the lot vs. getting a slightly better deal...

For instance, our local dealer, just 10 minutes from work, had 8 same brand/model TTs on their lot all at 30% OFF. My plan was to inspect all of the new units & carefully pick the best of the litter...

Because I could stop after work, I purposefully stopped in bad, rainy weather & found one new unit that leaked water badly, even though the salesperson confirmed that all vents, windows, etc. were closed. As they wrote-up the work order I scratched that one off my list & moved onto the next. Some had more fit & finish issues than others or appeared to have sat on the lot longer than others... Out of 8, I found 2 that I would actually consider driving home. In the end I ended-up buying a like-new USED unit that was discounted accordingly because of the sale on new units...

Although I couldn't get the dealer to drop the price of the used unit any lower than they advertised online, (which was the same as used units on Craigslist, etc.) they included a "FREE" Equalizer 4 1200 WDH & installation, pressurized leak test & re-caulking and 2.5 hour PDI where they adjusted all slide-outs, awning, replaced the battery, propane, CO2 detector, etc.

We were able to camp the next 3 years without a single issue. Last summer I replaced a slow-to-cool Dometic fridge with a larger residential/inverter. LOVE the extra fridge/freezer space for our family of 5 & it's cool & ready to load in 1 hour... Point is, had I not stopped in-person I would have not found this gem...
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Old 03-13-2017, 08:23 PM   #9
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If this helps I just bought a 2017 Rockwood 2504s w/MSPR of 33,180 and paid 24,750 out the door. I think I got a fair deal. In CA also.
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Old 03-14-2017, 12:17 PM   #10
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Not sure where your at but I'm looking for a new 2503s best price was Santa Rosa RV or Best RV in Turlock.
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