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Old 09-03-2014, 10:44 AM   #11
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Originally Posted by vinmaker View Post
Cool website. Thanks for sharing. It looks like there is about a 45% mark up on RV's. So if one can get a 30% reduction in price, then you would be doing pretty good and getting close to dealer cost.
All depends on the make/model and what type of RV you are looking at but that seems about right.. My Coachmen that I ordered built the way I wanted it is as follows:

MSRP $57,587.00 Invoice $39,715.00 which is 31% discount to get it to cost and a 45% markup (exactly what you said).

When I did it stripped down, Base MSRP and base Invoice, it was still at 31% so this particular model has 31% across all options.

Not only that but I'm paying $39,200 for it Out the Door (no sales tax in my state) with all the extras thrown in (starter kit, TP, all water/sewer hoses, water pressure regulator and voltage regulator).

So clearly even at below invoice, they are still making money otherwise they wouldn't sell a unit below cost that is brand new straight from the factory. I'm sure they are getting rebates and kick backs that are not advertised like the auto industry.

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Old 09-09-2014, 05:40 PM   #12
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Make sure to run the make/model through the

RVT.comĀ®: New & Used RVs For Sale: Travel Trailers, Motorhomes, Campers: Free Online RV Trader Classifieds.

It will give you good idea on price. You may even find a better deal...i did and saved over $10k!

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Old 09-11-2014, 07:30 PM   #13
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I used the See Dealer Cost site, dealer pulled out his price book and the invoice and MSRP matched what I had, we talked what was a fair price and got it done. That site was good for shopping, I was comparing 6 different brands and 11 models! Made it easier when I went to the dealer.
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Old 09-11-2014, 10:50 PM   #14
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The dealer will NEVER sell you anything that is less than what he has paid, will pay for it. I was a regional sales manager for a couple different manufacturers of commercial truck bodies for many years. It is generally known that a dealer has to make approximately 23% over his cost to stay in business. That is on an average and rarely is the selling price less than 20% over cost, usually made up in a lower trade-in value. What a lot of RV dealers don't understand is that the service, parts and used equipment is where the profit is. No one except the dealer knows the investment in used equipment and parts have a higher margin that whole goods and there is no negotiating over selling price. Just like many of you, you can get pretty close to what the dealer pays for a new product but that is about the only item you are able to figure out the price. A RV is hard to determine the actual MSRP because of all the add-ons and deducts. Most are different in some way.

In an automobile dealership the service department pays for most of the overhead, the lights, secretaries, water, telephones, etc. When a dealer charges $140 per hour for labor and pays the mechanic $18 (36 with benifits) there is still a little left over to pay the bills. The gross profit from the sale of a new car may pay the salesmans salary or commission but that is about all that comes out of that figure. The reason many of the dealers don't like warranty is because they are paid somewhere around 50% of their normal shop rate, not a big money maker. In the case of the companies I worked for the dealer was paid 60% of the normal shop rate for warranty which varied with the area, like the NE was more expensive than the midwest.

About the best you can do is comparison shop online and figure out what the best price may be for what you want and how it is equipped.
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Old 09-19-2014, 05:52 PM   #15
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Originally Posted by BooBoo23 View Post
A RV is hard to determine the actual MSRP because of all the add-ons and deducts. Most are different in some way.
I'm not sure what you mean by add-ons and deducts. I'm assuming you are not talking factory available options, since that can be easily found and factored in.

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