Quote:
Originally Posted by KingoftheRoad
Thank-you very much BCLemens. Another speedy reply, with photographic evidence to boot!
Since you've provided these clarifications, I've been thinking about how others might be confused by the exaggerted claims of your competitors. I applaud Forest River's truth in advertising and wouldn't want you to change this. On the other hand, it may put you at an unfair disadvantage with shoppers that focus on the technical details (like me) and don't catch the subterfuge. Other than putting footnotes (something we agree that most people don't read or understand) on your own specifications to clarify how they stack up against your competitors, I'm not sure how to address this. I can say that Forest River's more realistic specifications and your timely assistance on this forum have had a positive impact on my impression of Forest River. Thanks.
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I just had this conversation since we are in the process of proof reading some brochures. We'll either list what we currently do with more info (i.e. 9.8 gallons capacity, 12.25 gallon tank size) or we'll list it like everyone else, but instead of footnotes, put what we can right next to the text. I agree that we are handicapping our specifications by doing it this way...since industry standard seems to be just the opposite of how we do it.