Every battery has a certain amount of internal resistance. You can think of your battery as being an ideal voltage source with a small (well under one ohm) resistor in series. As you draw current, the voltage drop across the internal resistance is what you are loosing.
Joel
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2011 Silverado 2500HD Duramax, 4x4, crew cab, long bed
Palomino Puma 253-FBS, 27' 5th wheel
1994 19' Class B on Chevy chassis
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