Dealer tips his hand, is dead to me now.
I had an interesting chat with one of my dealers today.
I was wanting to trade my 4 month old Surveyor for a Vantage they had on sale.
This Surveyor listed at $24k, I added $1k in additional equipment. Ended up paying $18k with my options, tax, tag, etc.
He offered me $9500 on trade. Ouch! The Vantage they had marked down from $28k to $17.9k.
But here's the interesting part - he told me they can order them new for $10k!
That's a wee bit of markup, dontcha think? Reinforces my theory that dealer cost is 50% or less, and therefore manufacturer cost is half of that, or 25% of MSRP.
Guess I'm keepin' my Surveyor until at least spring till I can sell it myself.