As we understand from our research, 30% off MSRP is about what you can expect. Also ask for other concessions. We got our Equilizer weight distribution sway control system, second year warranty, Fantastic Fan, and recliners. We should have asked slide topper, but did not think if it and added that after we had it delivered. All they can say is no when you start to negotiate, but then you can try another dealer if you don't get what you think is fair. Good luck!
2010 Ford F-150 Crew Cab
2015 Salem Hemisphere 263RL