Reply
 
Thread Tools Display Modes
Old 03-25-2013, 12:56 AM   #1
MI Camperz
 
bodzcampers's Avatar
 
Join Date: Sep 2011
Location: michigan
Posts: 1,640
Why so many brands

I'm just wondering why most RV manufacturers have sooooo many brands?
They can't be getting good economies of scale that way....Seperate art, design, advertising, marketing, etc., etc. for each brand.
Plus, I think it's just confusing and less likely to result in overall brand loyalty.
The only advantage I can think of is if someone is unhappy with one brand, they may not realize another brand is still mfg'd by the same company. This is why proctor and gamble doesn't put in big letters P&G on all their brands....sometimes brand identity can hurt.
__________________

__________________
bodzcampers is offline   Reply With Quote
Old 03-25-2013, 06:19 AM   #2
Senior Member
 
4kmprs's Avatar
 
Join Date: Apr 2012
Location: Northeast Ohio
Posts: 229
My thought....

Brands enable manufacturers to sell exclusive territories to more dealers.

A shamrock dealer and a Rockwood dealer could be closer together than two Rockwood dealers.

Artwork is cheap. I also assume that both brands are produced on the same.line.
__________________

__________________
Kevin, Meg and DDx2
2012 Rockwood Roo 233s
2004 F150 Super Crew 5.4L 3.73 4x4
Days Camped 2012 = 42
Days Camped 2013 = 9 planned before April 1st
Local Ohio CGs - Punderson SP and West Branch SP
4kmprs is offline   Reply With Quote
Old 03-25-2013, 06:40 AM   #3
Trailer Trash
 
Join Date: Aug 2012
Location: MN
Posts: 608
Bad experience with a brand is what I was thinking too at first. However, a new brand = new models = new sales. Does not cost that much to rebrand the same product, change paint and trim, sales materials, etc. If you look at Forest River hardware that goes into a certain type of RV, it's pretty much all the same stuff. Layout, colors, trim level is what is different.

P&G is now putting their name on many of their products - it's a small world supplier logo or something to that affect. Take a look next time you are in grocery store.
__________________
joelek is offline   Reply With Quote
Old 03-25-2013, 06:43 AM   #4
Wanna Be Camper
 
SaskCampers's Avatar
 
Join Date: Mar 2010
Location: Moose Jaw, Saskatchewan
Posts: 2,370
Rockwood and Flagstaff are unique that they are produced on the same line. Most of the other FR brands are produced in seperate factories as they have been bought out by FR through the parent company.
__________________

John & Deb
2011 F250 Lariat FX4 Crew Cab 6.2
2011 Flagstaff V-Lite 30WRLS
Days Camped 2016: 3 2017: 0
SaskCampers is offline   Reply With Quote
Old 03-25-2013, 07:33 AM   #5
Senior Member
 
Join Date: Feb 2012
Location: Wisconsin
Posts: 9,504
Another example, Jayco bought Starcraft. Alot of the floorplans share everything except interior colors and badging. I think the economy has something to do with it. Look how GM has downsized their offerings. Campers still seem to be selling pretty well. If the economy gets real bad for the RV industry they just might start offering less choice to the consumer.
__________________
Wiscampsin is offline   Reply With Quote
Old 03-25-2013, 07:42 AM   #6
MI Camperz
 
bodzcampers's Avatar
 
Join Date: Sep 2011
Location: michigan
Posts: 1,640
All interesting thoughts. I always thought the same thing about cars. I mean, if I went to look at a Chev, then decide to look at a Buick, I probably will pass some Toyota and Honda dealers on the way, might be lured by one of those instead. Why have them located in different places? Just doesn't sound efficient, but this is not my area of expertise. I just ponder stuff.
__________________
bodzcampers is offline   Reply With Quote
Old 03-25-2013, 08:11 AM   #7
Senior Member
 
Join Date: Apr 2012
Location: NW AR
Posts: 151
When we first bought the exact model/floor plan we were looking at was not available in our area so I called the factory and spoke with the guy who handles the advertising for all the models. He sent us exact pictures of what we wanted. Then he told me that he 260 different models/floor plans to deal with. That's a bunch.

TeJay
__________________
TeJay is offline   Reply With Quote
Old 03-25-2013, 09:12 AM   #8
Junior Member
 
Join Date: Feb 2013
Location: Indianapolis, IN
Posts: 18
Quote:
Originally Posted by 4kmprs View Post
My thought....

Brands enable manufacturers to sell exclusive territories to more dealers.

A shamrock dealer and a Rockwood dealer could be closer together than two Rockwood dealers.

Artwork is cheap. I also assume that both brands are produced on the same.line.
I was told by a dealer. That if a dealer wasn’t selling a lot of brand “A” ( Flagstaff ) the manufacturer could have another dealer in the same territory start selling brand “B” ( Rockwood ). And not break either dealer’s territory agreement. And improve overall sales.
__________________

Mark & Pam
03 Ram 2500 Laramie QC SB 5.9HO
2014 Crusader 295 RST TE Champagne
MPKenn is offline   Reply With Quote
Old 03-25-2013, 09:35 AM   #9
DDC
Senior Member
 
DDC's Avatar
 
Join Date: Sep 2011
Location: Komoka Ontario
Posts: 2,363
Quote:
Originally Posted by bodzcampers View Post

The only advantage I can think of is if someone is unhappy with one brand, they may not realize another brand is still mfg'd by the same company. This is why proctor and gamble doesn't put in big letters P&G on all their brands....sometimes brand identity can hurt.
I think you hit the nail on the head with this, thats why you are starting to find it hard to find where things are made now, packaged yes but made is disappearing.
__________________

__________________
"Well that didn't go as expected"
2015 Chev 2500HD Highcountry Duramax
Cedar Creek Silverback 33IK
Donald&Casey cairn terrier
Rest in Peace Mary my darling wife.
Scottish by birth Canadian by time.
DDC is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



» Virginia Campgrounds

Reviews provided by




ForestRiverForums.com is not in any way associated with Forest River, Inc. or its associated RV manufacturing divisions.


Copyright 2002- Social Knowledge, LLC All Rights Reserved.

All times are GMT -5. The time now is 07:43 AM.