Like some others here, I prefer soft/warm white. 2700 Kelvin is much closer in color to the warmer color of incandescent lights. Even with 3000 Kelvin, which doesn't sound like a lot, I notice a difference. 3000 is my limit; I hesitate at 3000 and definitely won't buy anything above that. If a listing doesn't give me the color temperature, they've lost a potential sale; just claiming "warm white" isn't good enough.
Why? Because I've found there are too many vendors who try to stretch things.
The bright white color is much bluer, and I find the light unpleasant. I've seen some information recently, in connection with public lighting projects such as street or parking lot lights, about less positive reactions of people to the bluer light.