You could not be more correct, Herk!
Reminds me of one of my SiL's, who was convinced his $100+ Monster stereo cables were the best and made his music sound better.
Let's just say that he eventually understood the difference between marketing and real world performance.
Tina + Dutch and Bell, Bobo, Harley, Buddy (the dogs)
2011 F350 Lariat 4x4 DRW SuperCrew 6.7L (B&W setup w/Air Lift 5000 Ultimate)
2014 Columbus 365RL (Airflex and Voyager package)
Nights Camped 2014 - 154
, 2015 - 32, 2016 - 4