gman22, the first thing was floorplan. back in '06, no brand other than Roo/Shamrock had a floorplan like the 23SS.
Surveyor had the 233T but the DW didn't like that you had to walk past the kitchen to sit on the sofa or dinette.
the second was number of dealerships. there was only one Surveyor dealer that sold hybrids and they were 75 miles away. and they never had any in stock to look at.
and no Shamrock dealers anywhere.
whereas, we had three Roo dealers that were much closer.
we also felt that the Roo and Surveyor trailers were close enough in build quality.
so, in the end, it was the floorplan that sold us on the Roo.
now there are lots of other companies with similar floorplans to the 23SS. a couple are the Jayco 23J and Palomino 238.
if these had been around in '06, we might have bought one of them.
if you find the floorplan you like, find the brands that make a similar one, even if it's not a FR product. pick the one that seems better built to you. it's all subjective.
i've looked at the new Jayco/Starcraft hybrids and i think they are now the best ones made. i'd rate the Roo/Shamrock as a close second.