Originally Posted by RhoZeta
The numbers all look like what you would expect except when you get to the toy haulers... I wrongly assumed that the age would skew much younger. They all seem to be designed and marketed to a very young audience when I see them on the dealer lots.
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Marketing is also targeted towards the group that's missing. They want to try reaching out to get younger folks attention, our average group is already buying.
Actually look at the marketing for all rvs, what do they most always depict? Smiling 30 something's either by the grill or the campfire with two kids, a boy and a girl, having the time of their lives. Pop ups to big 5ers and everywhere in between. I've not seen "youngest is graduating and moving out, so I'm getting that fifth wheel I wanted" marketing.
The numbers show this is a decidedly more mature lifestyle, I'm surprised it's young as the average shows.