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Old 02-04-2013, 09:56 PM   #51
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Pictures are great but personally I prefer a good video. A complete walk around and walk through showing the features and quality of the brands and models you sell. Many dealers are using Youtube to post walkthroughs of their stock. Most responders want to see the floorplan. I agree the floorplan is critical in narrowing your search for the unit that best fits you. Seeing a salesperson walk through the unit gives me a much better sense of how roomy the floor plan is (or isn't).

I agree with much of what others have said. Post information specifically about each unit in stock and keep it updated.

If you want to stand out as a dealer, show off your dealership including your service centre, your staff and provide lots of testimonials. Show me why I should give you my business. If I get a good feeling about your dealership, I will do some research to see what your reputation is with folks on these forums.

Hopefully you already understand that a great website and making contact with a potential purchaser is only half the work. If you can get the customer to actually contact you, treat them with respect. Follow up quickly. No pressure tactics. Earn a good reputation and word of mouth via forums like these will bring you the potential customers you're looking for.
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Old 02-05-2013, 01:30 PM   #52
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Originally Posted by Mike101 View Post
2 cents... Cheyenne Camping Center was my go to while shopping. Their website is clean, easy to work around and great (large) selection of pictures. There was no doubt on the product you were looking at. just a thought for other dealers looking to "learn" from a great website.
I'm wondering. Did you end up buying from Cheyenne?
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Old 02-05-2013, 01:32 PM   #53
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Originally Posted by itat View Post
Pictures are great but personally I prefer a good video. A complete walk around and walk through showing the features and quality of the brands and models you sell. Many dealers are using Youtube to post walkthroughs of their stock. Most responders want to see the floorplan. I agree the floorplan is critical in narrowing your search for the unit that best fits you. Seeing a salesperson walk through the unit gives me a much better sense of how roomy the floor plan is (or isn't).

I agree with much of what others have said. Post information specifically about each unit in stock and keep it updated.

If you want to stand out as a dealer, show off your dealership including your service centre, your staff and provide lots of testimonials. Show me why I should give you my business. If I get a good feeling about your dealership, I will do some research to see what your reputation is with folks on these forums.

Hopefully you already understand that a great website and making contact with a potential purchaser is only half the work. If you can get the customer to actually contact you, treat them with respect. Follow up quickly. No pressure tactics. Earn a good reputation and word of mouth via forums like these will bring you the potential customers you're looking for.

Thanks for your input! We have testimonials I believe, but haven't had them up. I may reconsider that. I try to put up videos, but it's more just for showing the unit as I only point out basic features.
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Old 02-05-2013, 01:37 PM   #54
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Originally Posted by Oaklevel View Post
The only thing I do not like about Country Roads site they use stock photos not necessarliy the unit described.



I'm in Bassett VA, Country Roads in Lexington NC does have a very good web site, their attitude & customer servce is not the best (just my opinion.... were not very customer friendly to us but I will not get into that here). But I used their web site against them as knowing their price I got a much better deal locally (so did my son & his wife).

As a dealer that is also a concern. If we put up everything about the coach, people may just use our website for research for buying else where. This isn't a big deal, as I want to be informative, but at the end of the day, we have to make a profit of some sort or we don't stay in business.
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Old 02-05-2013, 01:42 PM   #55
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I would not be offended others might but if I was selling
for a dealer i would get personal with people with the equipment that they list on their profile. For example if you looked i have a 2011 FR Berkshire MH. everyone wants to upgrade people in tents ant a popup people in a popup want a trailer ect....I would send a message to them with about what their rig is worth and pick out something a step or to up from what they have and show them how you can get them into it. Don't try it on me though cause I'm broke.
I have to be a bit careful with this, as people don't always want that much personalization. And believe me I can get that personal.

This might freak you out, but I have tracking systems in place on my website and I can tell roughly where you are from, how long you've been on my site, what current page you're looking at, all the pages you have looked at, what browser your using and sometimes what "keyword" you used to get there or what website you came from and what operating system you're using.

Crazy huh?


So using my chat system if you're looking at a Class C Freelander, I can approach you and talk to you about it. But usually when I initiated conversation it doesn't work, so I don't generally do it.
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Old 02-05-2013, 01:52 PM   #56
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Okay, most of these things we do to some degree. Here is what I probably learned that we don't really do.

1. Showing Service Policy and Turn Around Time
2. Testimonials
3. Provide Warranty Information
4. Show ACTUAL weight found on RV, not manufacture weight.
5. Provide Manufacture Links for more information.

1. We show pictures. Sometimes more, sometimes less. I'm still debating this issue in my head on how much is the best and in what order. It can be tedious going through 100 pictures and people will leave if they get bored.
2. Have videos on a lot, though not all.

I know I'm not supposed to advertise our dealer, so I won't. But was wondering if people would be willing to check out our website and give constructive feed back. This in no way is for advertising purposes. If anyone is open to this you could PM me. If not, that's fine I understand the purpose of the forum.
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Old 02-05-2013, 03:15 PM   #57
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I just quickly browsed your website.. Looks good to me.
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Old 02-05-2013, 06:56 PM   #58
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Brandon,

I just looked at your site and I found the toy haulers easy enough. When I clicked on them there is plenty of pictures but no specs.
Specifically, "Coachmen Freedom Express Toy Hauler"
I pull with a 1/2ton truck so weight is important to me and so is the size of the garage. I cant find either on this one.
So, (just for the sake of this conversation) I would keep looking for another site that would give me the information I'm looking for.

I also recomended Cheyenne's site as an example. And Yes, I did buy from them despite the 6-1/2 hour round trip drive to get the camper.
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Old 02-06-2013, 05:04 AM   #59
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I suggest differentiating yourself by becoming an expert on towing/tow vehicle set ups, e.g. Hitch types, tongue weights, weight ratings,etc. How to videos, concern shown over properly configuring hitches, etc, would increase credibility and reflect that you are not just trying to sell the biggest ridges you can regardless of the buyers TV. It ties into customer service. If you are concerned about the towing details, I would be inclined to think that your service department also is quality/safety focused.

If you provide a comment option or electronic inquiry option, take a tip from the moderators on this site and how they respond to posts in the welcome section. Monitor comments and respond quickly. I have walked away from car and RV dealers because my email inquiries were not responded to.

Test all links and functions on your site frequently. There's no excuse to have dead links or pages being unavailable.

Ensure you have a secure web storefront and enable auto pay functions if you offer on site storage. Allow electronic bill pay for repairs/service so customers can pick up their rigs after hours.

Thanks for asking.
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Old 02-06-2013, 06:01 AM   #60
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Originally Posted by bjesparza1988 View Post
As a dealer that is also a concern. If we put up everything about the coach, people may just use our website for research for buying else where. This isn't a big deal, as I want to be informative, but at the end of the day, we have to make a profit of some sort or we don't stay in business.
Branden, I also like LOTS of Pics.but Open & Closed.So many people buy a unit then say (We cant get to or use the,Refer.,Bathroom,bedroom,Ect.) without running out the slides! If it is a (Seasonal unit the needs are a lot diffrent than a Traveling unit). I research on the Net but I have to Physically spend time in a Unit before we buy/order it. Good luck on your endeavor to supply Net Info on your site,but I still have to (Kick the Tires)! Youroo!!
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