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GM's Turn to Aluminum Bodies For Its Pickups Might Come Too Late
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These trucks might come too late for GM. GM’s new trucks will be lighter than its previous ones but unlike Ford they won’t be able to gain any marketing leverage out of this redesign. Meanwhile, Chrysler, the other competitor in the battle for market share, has decided that rather than focusing on weight reduction, it is better to turn to new technology to improve the Ram’s fuel economy Its new trucks come with a high-tech, eight-speed transmission, a new engine line-up, and an option of a diesel-efficient engine.
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