Well, what a person needs the pickup for outside of towing also comes in to play. It is not a pretty sight to see 6 - 55 gallon drums of oil in the back of a 1500. Or well over a ton of material. My 2500 takes it in stride. Also, I have to clean out about 1000 feet of driveway of snow every winter, and even sometimes have to cut a path 2 miles to the nearest hard top road. My 2500 with snow plow prep is designed for that. On the towing side, even the most max tow equipped 1/2 ton does not have the beefed up overall suspension, frame components, and brakes of a good 3/4 ton. There is a lot more to towing than hp, torque, and OEM claims that are marketing oriented.
As a daily driver, mine will never be except during very nasty weather. I would much rather ride in my Cadillac than a pickup as a daily driver. More economical also!
If a 1/2 ton does the trick, then go for it. I have a lot of things that I need a good pickup for, and a 1/2 ton just doesn't cut it for all of them. And as it pertains to the GM lineup, and maybe others, I don't have to deal with all the EPA/Government/Union inspired nonsense like cylinder deactivation, direct injection, and other goofy stuff that goes on that adds complexity, price, and problems. The L96 6.0 gasser in my Chevy 2500 is a rock solid platform that has stood the test of time in many commercial, marine, and general user applications. And the mpg is only about 2 mpg less overall than I got with a 5.3L 1500 I screwed up and bought on a whim. I was inventing new swear words over that ride and had to get rid of it to maintain my sanity.
Each of us has differing needs. Just go into any purchase with eyes wide open. And if one checks around, a well equipped 3/4 ton is usually lower price (sometimes by several thousand dollars) than any 1/2 ton that even tries to comes close in capability. That market is what influences actual pricing. Since so many jump on 1/2 ton pickups, the 3/4 and 1 tons are easy to negotiate a rock bottom price out the door. Of course, that is not the diesels I am talking about.
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