I would think it was either profit margin or name recognition. Honestly, I looked at over a dozen brands last year when I was looking for a mid-bunk 5er to replace my old bunk house. I completely forgot about Coachmen until I had seen all the other brands within a 3 hour drive and didn't like them. I was looking for any other dealers within the radius and found a place I wasn't aware of. They carried Coachmen and I said, "Oh Ya! Forgot about them."
2016 Coachmen Chaparral 390QSMB
2011 F350- CC, DRW, LB, PSD
2016 nights camped: 40
2017 nights camped: 16
2017 nights reserved: 30