Quote:
Originally Posted by vlamgat
Probably because the model is identical to the 2022 in terms of all major and most minor equipment, layout, colors, options.
Also demand has fallen off substantially so I suspect they are not anxious to add variations to the 2022 spec even if being delivered in 23 or even early 24. Seeing this in the boat business too.
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lol...I do love wild speculation.
1. Simply a typo.
2. Demand is substantially off for towables, mainly due to huge price increases, interest rates and over-supply, so there is no longer a sense of urgency when dealer lots are full. Motorized on the other hand (at least for my brands) are still sitting under 60% of their pre-covid supply. While we have been able to build "some" inventory in Q4 2022, that is very normal and we count on it to be stocked up for spring/summer sales season. Tampa Super Show 2023 was up 17% in ticket sales and it appears our sales numbers will be about identical to 2022.
For the year (2021 to 2022) my brands are down about 10% in retail sales, but we are also down about that in wholesale shipments due to chassis shortages. So not 100% sure which one is the primary factor (less sales or less available inventory), I am guessing a combination of both.
While we certainly expect headwinds, slower sales normally means MORE changes, not less, so that there is a perceived value in new model years.
My personal opinion from two days of retail at Tampa, I did not see any fall off in enthusiasm. I was actually quite shocked by the level of interest and intent to buy. I fully expect a slight slow down, but I think it will affect C & D brands, and entry level products.